Key to Successful website
Thursday, February 7th, 2008The True Key to Success for ANY website
Perhaps you are a professional in a specific field of study and have built your new website around what you do for a living. On the other hand, perhaps you found an up and coming niche, studied it and researched for hours upon hours and then began the daunting tasking of writing several pages of content, incorporating a few images, building charts, etc. Regardless, your site is now built. The graphics turned out even better than anticipated and you feel the result is professional and worthy of massive attention and web traffic. You are finally finished…, or are you?
Any SEO expert will tell you that the building phase of any website is only about half of the job. What good is a website, no matter how valuable the information it contains, if no one ever sees it? I personally feel most newbies think in the most basic terms, “build it and they will come.” Oh, how far off the mark this can be. A website is usually the cornerstone of any business. This is especially true if your business is online only and doesn’t have a “brick and mortor” presence.
You Need Traffic and it Takes Work
Building traffic and increasing the page rank of your website is a crucial aspect to any successful website. Many webmasters contend that less time should be spent on presentation and more time on the traffic aspect and page rank. Certainly one of the most effective ways to do both is through website link directories. There are various types of website directories on the Interntthat you will allow you to submit your site, some better than others. Many are free, but some of the premium directories require a nominal fee, but in return offer a permanent link (versus a monthly fee.)
It is vital to realize that not all website directories are created equal. The key difference between the two is that with directory submissions your website is edited and managed by human beings. When it comes to search engines, there are programs that look over your website and track specific things across your pages. This can make it a little more difficult to get into directories, but more worthwhile if you do.
Additionally, some web directories are more like “link farms” which will certainly leave the search engines with a bad taste in their mouths. Be very careful when selecting a web site link directory. Is it SEO friendly?
There is no limit to how many directory submissions you can peform, but check out each one manually or you could be wasting your time. Work it into your weekly schedule to add about 15-20 links to your site each week. This shows natural growth and the the search engines love it and will love your site. I can just about guarantee your page rank will rise and proportionally so will your traffic stats.
LinkBidphp
After personally researching web directories and six years of Internet Marketing experience, one of the best (and growing) resources I have found is the SEO friendly LinkBidPhp script provided at www.linkbidscript.com. Many fantastic web directories on based on this script. Visit their forum via the main page and you’ll see what I mean.
What makes the LinkBid script unique? First, you bid for the top spot in each category. This is much like a “sponsored” link on other sites. Second, (and this is crucial) you are provided “one-way deep-linking” capability. This allows you to list not only your home page, but other pages within your site. They get indexed as well and can also gain page rank. Think about how powerful a site is that has more than just the home page carrying a high page rank. No only will you gain traffic, but you are creating some serious virtual real estate that you can either sell advertising on or sell the site as a whole.
Investment
Everyone knows that web hosting is so competitive. Obtaining hosting a building a site can be done very inexpensively these days. That’s great news for all of us. But, performing the basic steps for future traffic is an art-form that most membership sites leave out. A few select sites are now teaching how to build traffic first! I feel many newbies are now learning this crucial skill and realizing investment in time and money is required.
Recently, I spoke with a webmaster that built a site three to four years ago. He purchased hosting and loaded content. Then, he spent nearly $300 on manual submissions to free link directories, article marketing and several linkbid SEO friendly websites. $300 initial layout may sound expensive. But, consider that his Google Adsense earnings have consistently brought him approximately $10 per month and continue to do so without him touching the site. And, that is only from the Adsense ads and only from one of his many sites!
Can it be done cheaply? Sure it can. And, it is something that you can build on as time and funds allow. But, please realize that it does not come over night. Correct link building takes time. We can’t speed up the search engines or their schedules. Patience and good notes are a must.
Pj Germain copyright 2008
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